Liz Claiborne Designer History:
Born on March 31, 1929, in Brussels, Belgium Liz Claiborne, was the daughter of a banker for the Morgan Guaranty Trust Company. In the 1930s her family relocated to New Orleans, where Liz acquired a strict Roman Catholic childhood. At the age of 21, her drawing for a woman's jacket earned her an award at the Harper's Bazaar design contest; she transformed this achievement into a position at New York City's clothing center as a design associate and model. She carried on designing sportswear from 1950 to 1955 along with customized clothing, and high fashion, the following five years from 1955 to 1960 she worked as a dress designer for the Dan Keller business. For the next fifteen years, 1960 through 1975, she labored as the chief designer for Youth Guild Jonathan Logan’s junior dress division. Claiborne insightfully identified a demand for relaxed easy but at the same time professional clothing for business women. On January 19, 1976 Claiborne launched her private company, Liz Claiborne, Inc. and for the first year revenue exceeded the $2-million mark. The label was recognized for its high quality fabrics, easy fit, colors and excellent tailoring, and went public in 1981. Over the next five years her success was materialized into the expansion of her fashion ranges to include petites, dresses, footwear, accessories, menswear and fragrances.
Liz Claiborne Inc. brand names comprise of Axcess, Bora Bora, Candie's, Crazy Horse, Laundry by Shelli Segal, Liz Claiborne, Lucky Brand, Mambo, Marvella, Mexx, Monet, Curve, Dana Buchman, Ellen Tracy, Elisabeth, Emma James, First Issue, J.H. Collectibles, Juicy Couture, Monet 2, Realities, Sigrid Olsen, Trifari and Villager. Additionally, Liz Claiborne Inc. carries the exclusive, long-term license to create and market men's and women's selections of DKNY® Jeans and DKNY® Active, as well as CITY DKNY®, the superior range of women's sportswear in the Western Hemisphere. The Company furthermore has the exclusive license to develop women's wear using the brand names of Reaction Kenneth Cole and Kenneth Cole New York. In 1986 it entered the list of Fortune magazine's 500 biggest manufacturing enterprises in the United States, at the time company revenues had climbed to $1.2 billion. Claiborne Inc. was one of merely two companies launched initially by a woman covered on the list. In 1989 Liz Claiborne decided to retire from the business and carry on with environmental and philanthropic interests. Her fragrances and apparel collections keep on influencing over the years. In July 2007 Liz died leaving behind an outstanding empire.
Liz Claiborne Fragrance History:
The company’s first scent Claiborne Perfume was presented in 1986. Additional releases include Realities, Claiborne fragrance for men, Vivid, Wave, Liz Perfume, Liz Sport, Lucky Number 6, Lucky You, Mambo Perfume, Realities Perfume, Curve Soul Perfume, Bora Bora, Candies, Curve Chill, Curve Crush, Curve Kicks, Curve Soul Vintage, Curve Red Sunset Perfume, Spark Perfume, Spark Seduction Perfume, and Sunrise Perfume. The varying labels of the brand have justified their success as supportable and simple wearing as the apparel collection.