Juicy Couture

The house of Juicy Couture was established in 1997 by designers Gela Nash-Taylor and Pamela Skaist-Levy. Pamela was wife of well-known television director, Jeffery Levy and Gela was a drama major graduate from Carnegie Mellon in 1978 who afterwards married John Taylor Duran Duran’s bassist. Juicy Couture is a famous collection of fashionable, everyday clothing. It is greatly recognized for the tracksuits made of velour- a plush woven fabric resembling velvet, most desired between Hollywood superstars, and for appealing catchphrases. Nash and Skaist-Levy first partnered up to launch Travis Jeans, which customized in maternity clothes, particularly comfortable and relaxed style jeans for pregnant ladies, in reaction to Gela’s difficulty discovering them while pregnant that was practically impossible. As the ladies discovered the fashion world’s rules, their little start-up gradually developed into Juicy Couture. With a preliminary expense of $200 of their personal money, Juicy started out as an unknown label of pricey T-shirts, at first created for their own close friends. It eventually developed into a full series of women's clothing, concentrating particularly on comfortable sweat suits and sportswear. Relying on their unquestionable success five years later in 2002 they included ranges for men and children, Juicy Barbie Dolls and additional fashion accessories. They then presented Couture Couture cocktail and evening wear - labeled "Juicy after dark".

Liz Claiborne acquired Juicy Couture in 2003, with Skaist-Levy and Nash-Taylor staying as co-presidents.

Certain to be as well-liked as their fashion series, Juicy’s junior fragrance was introduced August, 2007- Juicy Couture Eau de Parfum and Parfum that was developed by perfumer Harry Fremont. The aroma presents such olfactory treats including notes of watermelon, pink passion fruit, green apple, wild rose, princess lily, caramel creme brulee and vanilla just to name a few. The developers summarize the perfume formulation as "like something Barbie might wear," representing youth and liveliness.