Aramis Designer History:
Aramis is one of the first and most well-known of the Estee Lauder Company’s with more than 25 established labels, that additionally include Clinique, Bobbi Brown and Donna Karan (DKNY). On January 7, 1907 Corona, Queens Josephine Esther Mentzer was born an then called Estee Lauder we she established the Estee Lauder cosmetics business in 1946 in New York City with her husband, Joseph Lauder. The company presented the Aramis brand in 1964 as the very first series of cosmetics products developed especially for men. The collection covered shaving gels, skin care solutions and in particular fragrances. In the subsequent years, Estee Lauder has evolved into a multi-billion dollar cosmetics giant and Aramis has turned into one of its most successful child businesses. Even though its primary standing as a top men’s cosmetics designer, the company has invested a good deal of its lifetime in the field of developing innovative ideas for fighting its ever growing rivals from brands including Calvin Klein and L’Oreal.
At present, Aramis is controlled by Veronique Gabai-Pinsky, who followed Robert Neilson as leader of Aramis and the Designer Fragrances section of Estee Lauder in January of 2007. Pinsky is under Patrick Bosque-Chavanne, and a team of directors for the Estee Lauder companies. Even though it is carrying on with surfacing new cosmetics collections, specifically the Lab Series and Surface, Aramis continues devotion to fragrance.
Aramis Fragrance History:
The classic Aramis men’s aroma, released together with the company label, was an earthy blend of spice, sandalwood, leather, moss and clover. This was a luxury fragrance that was promoted to grown and prosperous customers, as were Aramis 900, launched in 1973, Aramis Devin of 1978 and JHL, introduced in the beginning of the 1980s. An significant move in marketing was done by Aramis director Byron Donics in the mid-1980s with the introduction of New West, a brisk, marine – influenced series of products targeting at customers of younger age. Donics expected that the new collection could support and overcome Aramis’ losses to the younger sex appeal of collections like Calvin Klein’s Obsession and L’Oreal’s Drakkar Noir. Despite the fact the line was profitable, it was unable restore Aramis’ former position as the leader of men’s fragrance. Aramis carried on developing new ranges over the next couple of years, a few to name Tuscany in 1985 and the Cuban- influenced Havana in 1994. The enterprise gained a substantial increase in its fragrance earnings when it registered a fragrance in 1995 for fashion designer Tommy Hilfiger. The fragrance, labeled Tommy, received five FIFI (Fragrance Foundation) awards and was the best-selling men’s fragrance of the year. Ever since then, Aramis has sustained in building revenue from the Hilfiger label with Tommy-Girl and Freedom in 1999. It has also carried on producing its individual new collections, among them Aramis Cool, Aramis Gold, and Happy for Men from its partnership to related company, Clinique’s Happy for women. In 2003 Aramis Life was presented with a 32-page brochure called “The Meaning of Life,” put together by Maxim and published with the magazine, and in 2006 Aramis Always was advertised by tennis celebrity star Andre Agassi.